Terms & Conditions

1. Scope of Agreement

These Terms and Conditions (“Agreement”) govern the professional website design, technical SEO, content generation, and performance marketing services rendered by Attorney Presence (“Agency”) to the contracting law firm, lawyer, or legal entity (“Client”). By submitting a consultation request, executing a Statement of Work (SOW), or accessing our web services, Client agrees to be bound by these provisions.

2. Professional Legal Ethics & State Bar Compliance

Agency designs all marketing assets, website copies, meta tags, and advertising collateral with strict awareness of American Bar Association (ABA) Model Rules 7.1 through 7.5 and relevant state jurisdictional ethics rules regarding legal advertising.

Attorney Review Obligation: Because state bar advertising rules vary by jurisdiction and practice area, the Client retains final editorial authority and legal responsibility for reviewing, approving, and verifying all public claims, disclaimers, prior verdict figures, case outcome phrasing, and specialist designations prior to public dissemination.

3. Geographic & Practice Area Exclusivity

Where expressly contracted in an executed Statement of Work, Agency grants Client exclusive representation within their primary designated practice area and defined Metropolitan Statistical Area (MSA). Agency will not execute competing organic or paid acquisition campaigns for direct local rivals in that contracted territory during the term of the agreement.

4. Intellectual Property & Asset Ownership

• Client Ownership: Upon satisfaction of invoiced compensation, Client retains 100% full legal ownership of the completed website codebase, custom graphic layouts, practice-area articles, tracking numbers, domain names, and Google Business Profile properties. We do not hold client websites hostage.
• Agency Tools: Agency retains proprietary rights in pre-existing design frameworks, proprietary marketing analytics scripts, and internal deployment methodologies utilized to deliver services.

5. Retainers, Billing & Payment Terms

Services are billed on agreed monthly retainer or project milestone schedules specified in the applicable engagement agreement. Invoices are payable upon receipt. In the event of payment delinquency exceeding thirty (30) days, Agency reserves the right to suspend active campaign management and ad spend deployment after formal notice.

6. Performance Disclaimer & Search Engine Realities

Agency uses industry-leading, white-hat technical and editorial practices engineered to maximize search visibility and qualified case intake. However, search engine algorithms (including Google Search, Local 3-Pack, and Maps) remain subject to third-party algorithmic updates beyond external control. Agency does not guarantee specific numerical rank positions for individual keywords within guaranteed calendar timelines, as doing so violates standard search quality guidelines and legal honesty standards.

7. Limitation of Liability

To the maximum extent permitted by applicable law, Agency shall not be liable for any indirect, incidental, punitive, or consequential damages arising out of website downtime, algorithmic shifts, third-party hosting interruptions, or client intake personnel delays. Agency's total aggregate liability under this Agreement shall not exceed the total fees paid by Client during the preceding three (3) month period.

8. Termination & Transition

Either party may terminate an ongoing monthly retainer engagement by providing thirty (30) days written notice. Upon termination, Agency will provide orderly offboarding, transfer administrative access, and deliver code repositories to Client or Client's designated representative without punitive exit penalties.